The inspiration and messaging for the Spring 2023 campaign is Rewilding and Rechilding. A balanced celebration of nature and youthful confidence, the collection combines native flora and fauna with a sense of childhood naivety. "Rewilding protects and regenerates nature and its ecosystems by taking a step back and letting Mother Earth rebalance herself, rechilding follows the same spirit – steering us back to a child-like state to develop a more positive outlook." - SMC Working along side Marketing and Digital content, I designed the digital content roll out of the campaign with weekly Homepage refreshes, email newsletters across 14 weeks (Nov-Feb). A selection of my favourites below.