Stella McCartney Winter 2022 Launch

Stella McCartney Winter 2022 Launch

The Winter 2022 collection takes inspiration from the life and work of legendary American artist Frank Stella. Actor Sadie Sink, starring in the Winter 2022 campaign, was shot amongst Frank's sculptures. Sadie resembles a young Stella with her radiant, playful energy. I worked on planning and creating the digital content roll out of the campaign in collaboration with the Digital Content manager by creating a weekly roll out for Homepage refreshes, email marketing campaigns and Product Landing Page content.

The Winter 2022 collection takes inspiration from the life and work of legendary American artist Frank Stella. Actor Sadie Sink, starring in the Winter 2022 campaign, was shot amongst Frank's sculptures. Sadie resembles a young Stella with her radiant, playful energy. I worked on planning and creating the digital content roll out of the campaign in collaboration with the Digital Content manager by creating a weekly roll out for Homepage refreshes, email marketing campaigns and Product Landing Page content.

Brand Marketing Manager: Elena Bottai Lead Designer: Simone Ireland Copy Editor: Philip Mak Digital Content Associate: Victoria Cruz

Year

2022

DELIVERABLES

Homepage, Email, Product Landing Page

Homepage Refreshes Desktop

Homepage Refreshes Mobile

Product Landing Pages In-grid Content

Winter Collection Email Rollout