Ralph Lauren Design With Intent LP

Ralph Lauren Design With Intent LP

"For nearly 60 years, Ralph Lauren’s design ethos has been inspired by the beautiful interconnection of history, arts, crafts, and cultures that make up the fabric of America and the world around us. Design With Intent is about ensuring the products we create and the stories we tell are authentic expressions of heritage. This means putting cultural inclusivity at the centre of our design process and brand storytelling efforts – collaborating with the communities that inspire us and opening the aperture around our design inspirations" I had the opportunity to work with the team on creating a destination on the Ralph Lauren website to host the inspiring collaborations with artists, craft makers and community projects that Ralph Lauren has done over the years. Utilizing a simple layout with clear sections that can be moved around and easily edited. The Design With Intent landing page has different types of carousel sections that can be edited when new artists collections or partnerships are launched.

"For nearly 60 years, Ralph Lauren’s design ethos has been inspired by the beautiful interconnection of history, arts, crafts, and cultures that make up the fabric of America and the world around us. Design With Intent is about ensuring the products we create and the stories we tell are authentic expressions of heritage. This means putting cultural inclusivity at the centre of our design process and brand storytelling efforts – collaborating with the communities that inspire us and opening the aperture around our design inspirations" I had the opportunity to work with the team on creating a destination on the Ralph Lauren website to host the inspiring collaborations with artists, craft makers and community projects that Ralph Lauren has done over the years. Utilizing a simple layout with clear sections that can be moved around and easily edited. The Design With Intent landing page has different types of carousel sections that can be edited when new artists collections or partnerships are launched.

Creative Director: Stephen Olesky Lead Designer: Simone Ireland Design Collaborators: Yasmine Oates Copywriter: Maggie Dolan Developer: Christina Thompson Project Managers: Kayla MacRae, Senait Teclay Production Artist: Kenneth Tze

Year

2025

DELIVERABLES

LANDING PAGE

Landing Page Desktop

APP

Landing Page Mobile