"For nearly 60 years, Ralph Lauren’s design ethos has been inspired by the beautiful interconnection of history, arts, crafts, and cultures that make up the fabric of America and the world around us. Design With Intent is about ensuring the products we create and the stories we tell are authentic expressions of heritage. This means putting cultural inclusivity at the centre of our design process and brand storytelling efforts – collaborating with the communities that inspire us and opening the aperture around our design inspirations"
I had the opportunity to work with the team on creating a destination on the Ralph Lauren website to host the inspiring collaborations with artists, craft makers and community projects that Ralph Lauren has done over the years. Utilizing a simple layout with clear sections that can be moved around and easily edited. The Design With Intent landing page has different types of carousel sections that can be edited when new artists collections or partnerships are launched.