Stella McCartney Product Design Updates

Stella McCartney Product Design Updates

I worked on mutiple end-to-end design enhancements to improve the usability and cutomer experience on the Stella McCartney website for desktop and mobile. Search being the most used function on a shopping experince, I designing a new Search interface modal with quick links and highlight on load, instant results appearing as you type which imporved search results speed by 93% . I reformatted the Product Description Page changing to desktop to an image grid for gallery images, adding hideable description tabs, Size Guide modal rework, Services highlights, Add to bag sticky sub nav, video content slot. *The company has removed some features since these were implemented.

I worked on mutiple end-to-end design enhancements to improve the usability and cutomer experience on the Stella McCartney website for desktop and mobile. Search being the most used function on a shopping experince, I designing a new Search interface modal with quick links and highlight on load, instant results appearing as you type which imporved search results speed by 93% . I reformatted the Product Description Page changing to desktop to an image grid for gallery images, adding hideable description tabs, Size Guide modal rework, Services highlights, Add to bag sticky sub nav, video content slot. *The company has removed some features since these were implemented.

Ecommerce Director: Carmen De Teran Lead Designer: Simone Ireland Developers: Alpenite Agency Digital Operations Manager: Jaz Grual

Year

2022

DELIVERABLES

Product Design, UX Design