Ralph Lauren Fall 2025 Outerwear LP

Ralph Lauren Fall 2025 Outerwear LP

For the Fall 2025 Outerwear site experience, I worked on a Jump page destination to link out to the divisional Outerwear PLPs for Polo Men, Women and Kids. The Jump Page features a hero message with a grid format and an auto carousel showcasing the lookbook with quick shop links for the products. It also included More to Explore section to highlight other seasonal collections. The Fall Outerwear campaign had two phases of creative, starting with the lighter/transitional outerwear styles at the beginning of Fall; followed by a Puffer down Jacket refresh for the colder Winter months. I worked on two updates for the Outerwear Jump page to refresh the creative for both phases.

For the Fall 2025 Outerwear site experience, I worked on a Jump page destination to link out to the divisional Outerwear PLPs for Polo Men, Women and Kids. The Jump Page features a hero message with a grid format and an auto carousel showcasing the lookbook with quick shop links for the products. It also included More to Explore section to highlight other seasonal collections. The Fall Outerwear campaign had two phases of creative, starting with the lighter/transitional outerwear styles at the beginning of Fall; followed by a Puffer down Jacket refresh for the colder Winter months. I worked on two updates for the Outerwear Jump page to refresh the creative for both phases.

Creative Director: Stephen Olesky Lead Designer: Simone Ireland Copywriter: Maggie Dolan Developers: Alex Schattner, Jordan Chaney Project Managers: Sona Park, Jaclyn Tiffen Production Artist: Kenneth Tse

Year

2025

DELIVERABLES

Landing Page

Phase 1 Light Outerwear LP

Phase 2 Outerwear LP Puffer Refresh

Mobile LP Refreshes