Stella McCartney Homepage Redesign

Stella McCartney Homepage Redesign

To bring new life to the Stella McCartney website, I was tasked to refresh the Homepage design to uplift its user experience and create an innovative digital experience that is accessible for all users. As well as making the homepage more dynamic and shoppable, with the use of video content and product feeds.

To bring new life to the Stella McCartney website, I was tasked to refresh the Homepage design to uplift its user experience and create an innovative digital experience that is accessible for all users. As well as making the homepage more dynamic and shoppable, with the use of video content and product feeds.

Ecommerce Director: Carmen De Teran Lead Designer: Simone Ireland Developers: Alpenite Agency Digital Operations Manager: Jaz Grual

Year

2022

DELIVERABLES

Product Design, Homepage

Desktop Design Components runthrough

Mobile Design Components runthrough

Tablet

Mobile Component Interactions

Homepage Template: Desktop / Mobile / Tablet